about us
At TVG, our goal is straightforward - to help you optimize your worldwide product performance.
At all stages of the product lifecycle we offer innovative marketing research methods, strategic workshops and training built on 30 years of healthcare marketing experience.
TVG Marketing Research
Provides the insights necessary to explore and generate strategic marketing options, and inform or validate marketing decisions.
We offer more robust and compelling information about your markets and customers through a unique integration of quantitative and qualitative primary research, secondary data to validate and enhance insights, and input from all of the key stakeholders influencing prescribing today.
TVG Strategic Consulting
Support to help you develop marketing plans and tactics that deliver a sustainable competitive advantage.
Our interactive workshops offer a hands-on opportunity to create consensus and build plans focused on a range of issues -- from a broad exploration of competitive strategies to a more tactical focus at the product level.
TVG Training
Enhances the skills of your marketing and marketing research teams.
Over 7,000 industry professionals have participated in at least one of our evolving mix of public and in-house training sessions of the TVG Marketing Seminar Series, and used the experience to make a positive impact on their products and their careers.
Our services span the entire lifecycle:
Business Development & New Product Planning
Identify and maximize the potential of new compounds with targeted tools for market landscape exploration, in/out licensing evaluations, clinical trial optimization, TPP development and testing, estimating market share and forecasting.
Brand Teams
Prepare for launch with advanced marketing research tools to aid strategy development, forecasting, segmentation, positioning, messaging, creative concept development and testing, and post-launch tracking.
Sales Management
Optimize performance through assessment, and fine-tuning of messages and tactics.
Our therapeutic experience spans all product categories:
Our experience profile includes most of the major, and many of the emerging, therapeutic areas in:| Pharmaceuticals | Medical Devices & Equipment |
| Biologics | Medical Diagnostics |
Biotechnology |
Leadership Team
Karen Fender
Senior Vice President and General Manager
A pharmaceutical industry professional for more than 25 years, Karen leads TVG. She offers the combined experience of a marketing researcher, product manager and strategic marketing consultant. She offers a broad perspective and hands-on knowledge based on a career in both emerging and Fortune 500 companies, including AstraZeneca and Wyeth
John Krick, M.B.A.
Vice President and head of Qualitative Research
Joined the company in 1996 and offers a solid base of experience in both qualitative and quantitative healthcare marketing research, with broad therapeutic area expertise.
Don Marshall, M.B.A.
Vice President and head of Quantitative Research
With a career that has spanned over 35 years in pharmaceutical market research, Don offers in-depth expertise in the areas of clinical trial optimization, new product forecasting, patient chart studies, and a broad variety of advanced analytical techniques.
Contact Us
Karen Fender
215-283-5429
kfender@tvg-inc.com