TVG’s Custom Share PredictorSM
Using highly customized, state-of-the-art choice modeling tools, this service provides a built-to-order evaluation of market share in the context of your specific market parameters. Our approach uniquely synthesizes primary and secondary marketing research to provide a more comprehensive and validated evaluation of potential product use.
By employing several cutting-edge analytical techniques, we have designed the Custom Share Predictor to:
- Provide a detailed analysis of the impact of payors and patients on product use
- Convert preference share to provide reliable markets share data
- Incorporate additional data to not only test, but provide the importance of individual attributes on product uptake
- Reduce the overstatement in choice models and provide a truer forecast of stated shares
The outcome is a much more comprehensive evaluation of your product in the context of its market. Your deliverable includes a powerful, yet easy-to-use simulator which enables you to run “what if” scenarios, test marketing strategies and evaluate competitive responses.
Contact Us
For more information about TVG’s forecasting services contact:
Don Marshall
215-283-5435
dmarshall@tvg-inc.com