launching your product
Business questions we can help you answer
- How and where will we get the business?
- What key attributes should we promote?
- What is the potential uptake of my drug given different market scenarios?
- What is the size and makeup of the customer segments with the greatest potential?
- How will underlying, emotional motivators affect acceptance?
- What competitors will we face?
- What level of threat do our competitors present and how do we counter?
- Which positioning will distinguish this product?
- Which messages will best communicate the desired positioning, and how do we deliver that message to the customer?
- How do we deliver the message to the customer?
TVG Research Services
- Unified Market Simulator®
- Chart Capture with Patient Data CubeSM
- Segmentation
- Positioning Workshops
- Optimal Positioning ID
- Brand Character Portrait Analysis®
- Competitive Simulations Workshops®
- Message Max®
- Creative Concept Evaluation
- Promotion Testing
- Value-Added Program Assessment
- Baseline ATU Studies
Contact Us
For more information about our research services contact:
Karen Fender
215-283-5429
kfender@tvg-inc.com