Early Opportunity Assessment/New Product Development
TVG Marketing Analytics
Secondary Data Analysis
Marketing Research Services
An innovatively comprehensive approach to healthcare marketing research
For 30 years, TVG has developed and applied leading edge, often proprietary, marketing research methods to answer a full range of business questions in a consistently changing pharmaceutical market. Today, efficiency and effectiveness are more important than ever.
To help companies determine investment decisions, generate and test strategic marketing options and optimize investments in advertising, promotion and sales, we offer a uniquely comprehensive approach to healthcare marketing research.
Our offerings span the entire product lifecycle with services to aid:
Landscape/Competitive Assessments
TVG offers a full range of assessment tools to provide a thorough understanding of the dynamics of new or familiar markets, markets where little data is available, or to add to your existing knowledge.
Licensing Evaluations
Move quickly to make feasibility and prioritization decisions with our structured, turnkey evaluation process.
Influence Mapping
Identify the thought leaders (KOLs, practice leaders, future leaders) that prescribers consider the most influential in specific disease areas for a variety of consultative, research and sales initiatives.
TPP Optimization
Our TPP testing process enables companies to prioritize and understand the key assets and market potential of developmental products.
Clinical Trial Optimization
Balance speed-to-market against developing the optimal product profile. TVG can help identify the clinical endpoints that will create more rapid uptake of the product when introduced.
Segmentation
Our segmentation experts utilize an advanced toolbox of segmentation strategies and analysis tools to identify and classify segments with greatest potential.
Share Prediction
For quick assessments around new products such as acquisitions or licensing evaluations we offer an exciting new tool that offers several advantages over analogs.
Forecasting
We offer a powerful, yet easy-to-use forecasting engine built to your product’s unique specifications.
Sales Force Effectiveness
TVG takes an outcomes-directed approach to helping companies build the performance of their sales teams through a range of diagnostic services aimed at increasing the quality of each rep/prescriber interaction.
Strategy
How and where to get the business
Business Questions
| » | Who is the key target audience for your product? | » | Which indication, patient type, or treatment area can you dominate? | » | What is your approach to the marketplace? |
TVG Services
| » | Landscape Assessments |
| » | Licensing Evaluations |
| » | Strategy Workshops |
| » | Unified Market Share PredictorSM/Forecasting |
| » | K/A/P Research |
| » | KOL Studies |
Product Profiling
Key functional attributes to promote
Business Questions
| » | Which product attributes are most important and different to your customers? | » | What is the size of the opportunity for your product and how does this vary as attributes are modified? |
TVG Services
| » | Unified Market Simulator® |
| » | Chart Capture with Patient Data CubeSM |
| » | Segmentation |
| » | Rapid Expanded ChoiceSM |
Positioning
Unique place for your product in the customer’s mind, relative to the competition
Business Questions
| » | How do you want customers to perceive your product? |
TVG Services
| » | Positioning Workshops |
| » | Optimal Positioning ID |
| » | Brand Character Portrait Analysis® |
Messaging
What you need to say to communicate the positioning
Business Questions
| » | What should the main message be? | » | What message elements will support your positioning? | » | What emphasis should each element have? |
TVG Services
| » | Competitive Simulations Workshops® |
| » | Message Max® |
Creative Execution
What the ads/sales brochures should look like
Business Questions
| » | What is the look, tone, and feel of your promotional pieces that will support the positioning and message? |
TVG Services
| » | Creative Concept Evaluation |
| » | Promotion Testing |
Implementation
How to deliver the message to the customers
Business Questions
| » | What should the sales force say to best deliver your message? | » | How should sales reps use the visual aid? |
TVG Services
| » | Value-Added Program Assessment |
| » | Baseline ATU Studies |
Performance Assessment
Track impact and refine as necessary
Business Questions
| » | What message is reaching customers? | » | How are customers responding and is the response changing over time? | » | What differentiates high vs. low users? |
TVG Services
| » | ATU Studies |
| » | MessageTrackerSM |
| » | Systematic User MaximizationSM |
| » | Sales Force Effectiveness |
Product Profiling
Key functional attributes to promote
Business Questions
| » | Which product attributes are most important and different to your customers? | » | What is the size of the opportunity for your product and how does this vary as attributes are modified? |
TVG Services
| » | Unified Market Simulator® |
| » | Chart Capture with Patient Data CubeSM |
| » | Segmentation |
Positioning
Unique place for your product in the customer’s mind, relative to the competition
Business Questions
| » | How do you want customers to perceive your product? |
TVG Services
| » | Positioning Workshops |
| » | Optimal Positioning ID |
| » | Brand Character Portrait Analysis® |
Messaging
What you need to say to communicate the positioning
Business Questions
| » | What should the main message be? | » | What message elements will support your positioning? | » | What emphasis should each element have? |
TVG Services
| » | Competitive Simulations Workshops® |
| » | Message Max® |
Creative Execution
What the ads/sales brochures should look like
Business Questions
| » | What is the look, tone, and feel of your promotional pieces that will support the positioning and message? |
TVG Services
| » | Creative Concept Evaluation |
| » | Promotion Testing |
Implementation
How to deliver the message to the customers
Business Questions
| » | What should the sales force say to best deliver your message? | » | How should sales reps use the visual aid? |
TVG Services
| » | Value-Added Program Assessment |
| » | Baseline ATU Studies |
Performance Assessment
Track impact and refine as necessary
Business Questions
| » | What message is reaching customers? | » | How are customers responding and is the response changing over time? | » | What differentiates high vs. low users? |
TVG Services
| » | ATU Studies |
| » | MessageTrackerSM |
| » | Systematic User MaximizationSM |
| » | Sales Force Effectiveness |