new/proprietary methodologies
TVG has long been a consistent leader and innovator, helping companies make decisions that have a positive influence on ROI. We continue to create new methods that more accurately model actual experiences and decisions in patient care.
TVG’s Rapid Share PredictorSM
» An important advance in early forecasting
This exciting new tool provides instant access to patient share and share penetration (uptake) rates without the need to conduct primary marketing research, or the use of analogs. For quick assessments around new products such as acquisitions or licensing evaluations, etc., or, as another benchmark to validate your model, it delivers share estimates projected from your internal judgments about attributes.
The Rapid Share PredictorSM offers several advantages over analogs:
- It is built on an analysis of proprietary historical primary research data drawn from over 7000 decision makers across more than 20 disease states, validated with over 80% accuracy
- Allows you to focus on attribute variables rather than identifying and defending analog choices
- Allows you to standardize forecasting methodology across products
- Includes inputs from prescriber, patient and payor audiences, as well as proprietary response data from our parent company’s (PDI) expertise in sales force effectiveness
TVG’s Custom Share PredictorSM
» Employs state-of-the-art choice modeling techniques
Using highly customized, state-of-the-art choice modeling tools, this service provides a built-to-order evaluation of market share in the context of your specific market parameters. Our approach uniquely synthesizes primary and secondary marketing research to provide a more comprehensive and validated evaluation of potential product use.
TVG ForecasterSM
» A powerful forecasting engine
This powerful, yet easy-to-use, new forecasting engine is built to your product’s unique specifications. Our forecasting experts iteratively design and define a modeling approach to best reflect the way in which you will market your product. We integrate the key inputs: market sizing information, pricing, compliance/persistence and competitive landscape data. Share data can be drawn from a variety of sources depending on your needs in terms of timing and product requirements. Share inputs can be drawn from our Rapid Share Predictor, Custom Share Predictor or you provide your own share data.
The tool that houses your forecasting method is an easy-to-use simulator that offers several features not typically found in pharma industry forecasts.
Chart Capture with Patient Data CubeSM
» Evaluating behavior vs. recall
With marketing research budgets tightening, it’s vital to work with real intelligence and understand customers’ true motivations. An enhanced data collection tool, Chart Capture with Patient Data CubeSM taps into unbiased physician decisions at the level of the individual patient, enabling you to confidently predict future behavior.
Brand Character Portrait Analysis®
» Tap into the emotional side of your brand
Buying decisions are both rational and emotional. What are the key attitudinal characteristics of your product, and how do they influence decision-making? How do you compare to your competitors? Prevent your brand from becoming a commodity by tapping into its emotional aspects with Brand Character PortraitSM Analysis.
Contact Us
For more information about our research services contact:
Karen Fender
215-283-5429
kfender@tvg-inc.com