Recent Articles & Presentations
October 2008
PMRG Institute
"Both Sides Now, The Great Pharmaceutical Gold Rush"
Presentation focused on marketing research to assist the in-licensing and the out-licensing of pharmaceutical products.
John Krick, Vice President, Don Marshall, Vice President & Chief Methodologist, Dev Das, Director, Market Research, Auxilium Pharmaceuticals Inc. and Tjun Wong, Executive Director, Market Research, Novartis Pharmaceuticals.
September 2008
PBIRG Educational Workshop
"Segmentation for the Advanced Market Researcher: What You Need to Know to Get the Most Out of Your Segmentation Study."
Don Marshall, TVG's Chief Methodologist
PM360 Magazine
"Streamlining the Marketing Plan Process"
Scott Lauder, Ph.D. and Michael Tucker, Ph.D.
August 2008
Pharma Market Research Report
Entrepreneur Targets "Pain Point" Relief in Plan to
Reestablish MR Agency’s Success